Privacy Policy for Bayside Home Medical

Effective Date: November 26, 2024

Bayside Home Medical (“we,” “our,” “us,” or “the Company”) is committed to protecting your privacy and ensuring compliance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), the Telephone Consumer Protection Act (TCPA), A2P 10DLC registration guidelines, and other relevant laws and regulations. This Privacy Policy outlines how we collect, use, and protect your personal information, particularly in relation to our SMS communication services. By using our services or interacting with our website, you consent to the practices described in this Privacy Policy.

  1. Introduction

At Bayside Home Medical, safeguarding your privacy is our priority. This Privacy Policy applies to all patients, users, and visitors who interact with our services, including our website (https://baysidehomemedical.com) and SMS messaging services. Our practices comply with HIPAA, TCPA, and A2P 10DLC Campaign Registry standards.

  1. Information We Collect
  2. Personally Identifiable Information (PII)

We may collect:

  • Name, email address, phone number, e-mail, and mailing address: Provided during registration, orders, or other communications.
  • Health-related information: Required for medical equipment or service needs.
  • Demographic information: Such as ZIP code, age, and preferences.
  1. Mobile Opt-in Information

When you opt in to receive SMS messages from Bayside Home Medical, we collect:

  • Mobile phone number: To send SMS notifications, reminders, and updates.
  • Date, time, and method of opt-in: To comply with TCPA, HIPAA, and A2P 10DLC guidelines.
  1. Automatic Information

When you visit our website, we may automatically collect:

  • IP address, browser type, device type, and operating system.
  • Access times and referring website addresses.
  1. How We Use Your Information

We use the personal information we collect to:

  • Provide medical equipment and home care services.
  • Manage orders and delivery logistics.
  • Send SMS notifications, reminders, and updates.
  • Respond to inquiries and provide customer support.
  • Improve our website, services, and overall user experience.
  • Ensure compliance with HIPAA, TCPA, and other legal obligations.
  • Share updates about services, products, or promotions (with your explicit consent).
  1. SMS Messaging Program

Bayside Home Medical provides an SMS messaging program for order updates, appointment reminders, and practice-related updates. By opting in to our SMS program, you agree to the following terms:

  1. Call-to-Action (CTA)

Patients opt in to receive SMS communications during the registration, order, or intake process. The consent includes the following:
“By opting in to SMS communication, you agree to receive messages from Bayside Home Medical regarding updates, reminders, and notifications. Message and data rates may apply. Reply ‘STOP’ at any time to opt out.”

  1. Message Frequency

Message frequency will vary based on your order and service needs, but you can expect to receive [X] messages per month related to orders, delivery updates, or reminders.

  1. Message and Data Rates

Message and data rates may apply based on your mobile carrier and plan.

  1. HELP Instructions

For assistance, patients may:

  1. STOP Instructions

Patients may opt out of SMS communications by replying “STOP” to any message. Upon sending “STOP,” a confirmation message will be sent confirming that no further messages will be sent unless the patient opts back in.

  1. Sharing Your Information

We do not sell, rent, or share your mobile opt-in data with third parties.
We may share information with trusted third-party service providers for operational support, including SMS delivery platforms. These providers are contractually required to secure your information and use it solely for services provided on our behalf.

We may disclose your information:

  • As required by law: If required by regulation, subpoena, or court order.
  • For legal compliance: To protect against fraudulent, abusive, or unlawful activity.
  • With your consent: When you explicitly provide consent.
  1. Data Retention and Security

We retain personal information, including mobile opt-in data, only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Security Measures:

  • Data encryption: To secure data in transit and at rest.
  • Access control: To restrict access to personal information.
  • Audit trails: To monitor access to sensitive data.
  1. Your Privacy Rights

You have the following rights regarding your personal information:

  • Access, correction, or deletion: Request access to your personal information or ask us to correct inaccuracies.
  • Opt-out of SMS messaging: Text “STOP” to (920) 746-2158 at any time.
  • Revoke consent: Revoke consent for promotional messages at any time.
  1. SMS Messaging Standards

To comply with A2P 10DLC guidelines, Bayside Home Medical ensures all SMS communications meet the following standards:

  1. Opt-in Confirmation

When you opt in, you will receive the following confirmation message:
“Thank you for joining Bayside Home Medical! For help, text HELP to (920) 746-2158. To stop receiving messages, text STOP to (920) 746-2158. You will receive [X] messages per month. Message and data rates may apply. Visit https://baysidehomemedical.com/privacy for more information.”

  1. STOP Message

When you opt out of the program by texting “STOP,” you will receive the following message:
“You have successfully unsubscribed from Bayside Home Medical. No further messages will be sent. For assistance, contact us at (920) 746-2158 or visit https://baysidehomemedical.com.”

  1. HELP Message

When you text “HELP,” you will receive the following message:
“For help, contact us at (920) 746-2158 or visit https://baysidehomemedical.com.”

  1. Use of Cookies

Our website uses cookies to improve user experience, analyze usage trends, and personalize content. You may disable cookies through your browser settings, but some website features may not function properly.

  1. Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information promptly.

  1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or technology. Any changes will be noted by updating the effective date at the top of this page.

  1. Contact Information

If you have any questions or concerns regarding this Privacy Policy or wish to exercise your rights, please contact us:

  • Phone: (920) 746-2158
  • Website: https://baysidehomemedical.com
  • Addresses:
    • Sturgeon Bay: 1437 Egg Harbor Road, Sturgeon Bay, WI 54235
    • Green Bay: 2476 S Oneida Street, Suite 120, Green Bay, WI 54304
    • Appleton: 1717 E Calumet Street, Suite C, Appleton, WI 54915